What is up with that?

What is up with the new, very weird IKEA commercials? You know the one with the “invisible” woman talking to the people who have bought their IKEA bed or cabinet? There is one where she is watching a couple sleep in their new IKEA bed and makes supposed “calming whale noises” or something to that effect. I have to say it kind of makes me not want IKEA furniture in case it comes with an invisible woman talking to me. ICK!